Investment thesis
Good Startup invests in entrepreneurs building the next generation of alternative protein companies. The firm states its purpose as removing animals from the food system, and it concentrates its portfolio on that single sector rather than food technology more broadly, backing companies developing substitutes for animal-derived products.
Past investments
| Company | Round | Date | Round size |
|---|---|---|---|
| Standing Ovation Paris, France | Series B | Apr 2026 | €30M |