IAA Startups is the startup exhibition programme at IAA MOBILITY, held at Messe Munchen. Around 100 companies take part across the dedicated startup areas.
It admits startups founded in 2016 or later, whose founders still hold the majority stake, that are not corporate spin-offs and are relevant to at least one IAA MOBILITY topic area.
Three all-inclusive fitted booth packages are offered: package S at 4 sqm with two exhibitor passes and a EUR 200 ticket budget, M at 9 sqm with four passes and EUR 300, and L at 16 sqm with six passes and EUR 600. All include furniture, signage, lighting, power and branded materials, with a 43-inch monitor on M and L. No equity is taken. Registration for IAA MOBILITY 2027 (7-12 September) is open through the startup registration portal until 30 June 2027.
What it actually costs you
IAA MOBILITY sets aside startup areas in Munich for around 100 companies founded in 2016 or later whose founders still hold the majority stake, that are not corporate spin-offs and are relevant to an IAA topic area. Three fitted booth packages are offered: S at 4 sqm, M at 9 sqm and L at 16 sqm, with two to six exhibitor passes and ticket budgets from EUR 200 to EUR 600. Non-dilutive.