Startups
What is Series A funding? What it takes to raise one in Europe
Series A investors buy a demonstrated growth machine, not promise - here is what European A rounds look like, what diligence interrogates, and what the round costs founders.
How to raise a pre-seed round in Europe
The mechanical guide to raising pre-seed in Europe: when to start, what to prepare, how to build the investor list, and how to close - calibrated against real round data.
What is a seed round? The European founder’s guide to seed funding
A seed round funds the search for repeatable demand - here is what European seed rounds look like, what happens to your cap table, and the honest odds of reaching…
European accelerators and incubators: the complete guide
What accelerators, incubators and studios actually cost, why Europe's equity-free programmes change the maths, and how to evaluate any programme before you sign.
What is pre-seed funding? Cheque sizes, investors and how it works in Europe
Pre-seed funding is the first outside capital a startup raises to prove the team and the problem - here is what European rounds look like, who writes the cheques, and…
Composites Are About High Performance. So Are Events.
A startup event strategy needs the same discipline. Spend enough time around (deep-tech) startups and you start noticing a familiar pattern. The same founders appear at event after event: a…
The most digital companies in the world are opening coffee shops
The AI industry runs on GPUs, APIs and Discord servers. So why is an AI insurance startup valued at $4 billion signing a lease for a 24/7 café in Shoreditch?…
The empty startup area: why tradeshows fail at startup sales
Picture this. A strategy director at a major exhibition calls with six weeks to go before the show. The brand new startup area has sold exactly one booth. The show…
10 things founders can do during the summer event break
The event calendar goes quiet in July and August. Deadlines don’t. This article assumes you’re an early stage founder, pre-seed or seed at most, without a marketing team. You are…
Stéphane Paillard
5 min
How Re.Snack Turns Trade Shows Into Revenue
The founders behind NUAGE, the sugar-free cotton candy rated Nutri-Score A, share their playbook for event strategy, budget, and pipeline ROI. If you’ve walked the aisles of a French food…