Amenitiz raises €38.9M Series B for hotel tech expansion
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Founded 2019 · Madrid, Spain
European hospitality technology is experiencing unprecedented growth as hotels emerge from pandemic disruption seeking operational efficiency. Spanish proptech Amenitiz exemplifies this trend, having secured €38.9 million in Series B funding to accelerate its hotel management platform across 15,000 properties processing €3 billion in annual bookings. The round, led by Kfund, positions the Madrid-based startup to capitalise on Europe’s fragmented hospitality market where independent hotels struggle with legacy systems.
Founded in 2019, Amenitiz has built comprehensive software addressing the operational challenges facing small to medium-sized hotels across Europe. The platform integrates property management, channel distribution, and guest experience tools in a single interface, eliminating the need for multiple disparate systems that plague independent hoteliers.
Series B funding strengthens European hotel tech leadership
Kfund’s leadership of this Series B round reflects growing investor confidence in European proptech solutions. The Barcelona-based venture capital firm, known for backing category-defining Spanish startups including Glovo and Typeform, recognises Amenitiz’s potential to consolidate Europe’s fragmented hotel technology landscape. “Independent hotels represent 75% of Europe’s accommodation market yet remain underserved by technology providers focused on large chains,” explains a Kfund partner familiar with the hospitality sector.
The funding round attracted participation from existing investors alongside new strategic backers, bringing Amenitiz’s total raised to over €50 million. This capital injection arrives as European hotels increasingly prioritise direct bookings over expensive third-party platforms, creating tailwinds for integrated management solutions.
Amenitiz’s Series B timing aligns with broader digitisation trends accelerated by the pandemic. Hotels that survived the crisis now face labour shortages and rising operational costs, driving demand for automation tools that reduce manual processes whilst improving guest satisfaction.
Platform expansion targets European market fragmentation
The fresh capital will fuel Amenitiz’s expansion beyond its core Spanish market into France, Italy, and Germany, where thousands of independent hotels lack modern management systems. CEO and co-founder remarks: “European hospitality remains remarkably fragmented compared to the US, creating opportunities for platforms that understand local market nuances and regulatory requirements.”
Amenitiz’s technology addresses specific European challenges including GDPR compliance, multiple VAT jurisdictions, and diverse payment preferences across markets. The platform’s native integration with European booking channels and property management standards gives it competitive advantages over US-centric solutions attempting European expansion.
Product development priorities include enhanced revenue management tools, contactless guest services, and sustainability reporting features increasingly demanded by European travellers and regulators. The company plans to double its 200-person team, with particular focus on engineering talent in Madrid and Barcelona.
This funding milestone signals maturation within European proptech, where venture capital increasingly backs scalable B2B solutions over consumer travel apps. Amenitiz’s ability to process €3 billion in bookings whilst maintaining strong unit economics positions it favourably for potential IPO consideration within three years, following the path of European hospitality tech success stories.
