Volta raises €5M in AI-powered B2B commerce expansion

Volta, the French-Italian startup transforming B2B commerce operations, has secured €5 million in new funding led by RTP Global. The round, which brings Volta raises €5M to €11 million in total capital, includes participation from Pascal Houillon, former CEO of Cegid and Sage, alongside existing investors Emblem, Robin Capital, and Founders Future. Less than a year after its €6 million raise, the Paris and Milan-based company is accelerating its AI-driven platform that automates manual tasks for distributors and suppliers.

The B2B commerce sector faces a stark digital divide. While consumer commerce shifted online over 15 years ago, most distributors still wrestle with Excel spreadsheets, PDF orders, and fragmented email chains. This inefficiency costs European companies billions in lost productivity across a market valued at €360 billion in France alone.

AI Platform Tackles €360 Billion Market Gap

Volta’s platform attacks this problem by integrating directly with existing enterprise systems—ERP, CRM, PIM, and WMS software—to eliminate up to 90% of manual work. The AI automatically converts email and PDF orders into digital workflows, updates catalogues with new pricing, and surfaces sales opportunities through data analysis. “We’re building a new standard for B2B distribution players with Volta,” CEO and co-founder Paul Guillemin explained. “Our AI platform integrates with existing systems, automates up to 90% of manual tasks, and gives sales teams back what really matters: time for their customers and growth for their business.”

The company’s traction validates the approach. Volta has generated over €1 million in additional revenue during the past six months as adoption among retailers accelerates. The platform combines three core functions: unifying all order channels into a single stream, automating repetitive tasks from order entry to price updates, and amplifying results through AI-driven recommendations and opportunity detection.

RTP Global Backs Rapid European Expansion

Lead investor RTP Global, which previously backed European success stories including Qonto, SumUp, and Datadog, sees Volta as a category-defining opportunity. “Paul, Mario, and their team have proven their ability to transform B2B commerce through ambitious vision, rapid execution, and already impressive growth,” said Thomas Cuvelier, Partner at RTP Global. “Volta is building a new standard that is set to become the global norm.”

The fresh capital will fund team expansion, with plans to double the workforce within six months. Volta intends to strengthen its presence in France and Italy while advancing its AI capabilities with new agents launching every month. The startup’s modular approach differentiates it from single-purpose tools, positioning the platform as comprehensive infrastructure for distribution companies. Founded in 2024 by Guillemin and Mario Parteli, Volta enters a competitive landscape alongside established players like Odoo, Sana Commerce, and Handshake.

The funding arrives as European B2B companies face mounting pressure to modernise. French government data shows only 10% of companies with more than ten employees currently use AI tools, despite the technology’s proven ability to boost productivity by 20-25%, according to McKinsey research. Volta’s focus on automating invisible but time-consuming tasks—catalogue management, order processing, customer tracking—addresses a pain point that resonates across the continent’s distribution sector. With 30 employees split between two headquarters, the startup is positioning itself as the European reference for AI-driven B2B digitalisation.