Insights
Every story from the Sesamers desk — funding rounds, data, interviews and opinion across European tech.
Entering US Market Through B2B Events: Complete Strategy for Finding Strategic Partners
Entering US market through B2B events is the fastest path for international founders to build meaningful partnerships and establish market presence. With over 330 million consumers and the world’s largest…
Maximize Your Leads and Product Feedback During the Launch at Specialized B2B Events
You’ve secured booth space at a specialized B2B event for your product launch. Now what? Most founders waste this opportunity with generic tactics that generate tire-kickers instead of qualified leads.…
Leverage Your Fundraising to Attract International Distributors and Investors in the Foodtech Sector
In the competitive foodtech landscape, a successful funding round offers far more than capital-it creates momentum that can unlock international distribution partnerships and attract additional investors. Smart foodtech companies leverage…
Generate Early Adopters for Your Product at Specialized B2B Events
Finding your first customers is one of the most challenging phases of building a B2B product. While digital marketing can create awareness, specialized B2B events offer direct access to early…
Boost the Credibility of Your Fundraising in the Tech Ecosystem Through B2B Events
For tech startups seeking investment, credibility is currency. Tech fundraising credibility B2B events have emerged as critical platforms where founders can demonstrate traction, build investor relationships, and establish legitimacy in…
Turn your fundraising into visibility and opportunities in the US through B2B events
Congratulations-you’ve just closed your seed or Series A round. Now comes the crucial question: how do you transform that capital injection into market momentum? Smart founders recognize that the months…
How Tech Events and Trade Shows Can Propel Your Product Launch to Media and Prospects in the US
Launching a new technology product in today’s crowded market requires more than digital campaigns. B2B tech events product launch strategies have become essential for technology companies seeking to unveil innovations…
5 brilliant startup marketing techniques from Bits and Pretzels 2025
Last week, I spent three days at Bits and Pretzels in Munich - a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen,…
From Space to Construction: Lios’ Mission to Silence Noise Pollution
Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.
Tree Composites’ Path to Cheaper Offshore Wind
Tree Composites aims to accelerate the energy transition with innovative composite joints.