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Sesame Summit 2027
Sesamers
Selected · Episode 57 · March 25, 2024

Daniel Dumig - The Venue Barcelona for sport and music

Daniel Dumig on running Asics’ TenKan-Ten accelerator and turning part of Barcelona’s Olympic stadium into an innovation zone for music, sport and events.

0:0020 min

About this episode

Daniel Dumig's transition from the corporate world to the realm of innovation is a fascinating journey. He recounts his early days leading marketing for major sports lifestyle brands and how that led to the creation of the TenKan-Ten Startup Accelerator under Asics. This venture further evolved into two separate entities – The MotherTrees and U-Skale, leading to his latest project, the Venue Barcelona. "We spun off into our own companies," Daniel shares, emphasizing the seamless move from corporate to innovative entrepreneurship.

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