Martin Rosengaard - community is not a KPI

Back in 2002, in a time before MySpace was consumed by Facebook and the ensuing social media revolution, Martin and his co-founder started an online community for professional artists. The platform was intended to connect artists not only among themselves, but also with the outer world. Over the years, there was an organic growth in the community as they expanded their focus to connect artists with activists, scientists, and the wider community too, realizing the potential of artists to inspire change beyond the art world. As Martin puts it, "artists have a special ability sometimes to think in different ways, and it's almost a waste if they're only there to sell pretty pictures".