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Sesame Summit 2027
Sesamers
Selected · Episode 52 · February 11, 2024

Paul Pacifico - building Saudi Arabia’s music industry

Music Commission CEO Paul Pacifico on Vision 2030, a country where 70% of people are under 35, and designing a music industry with no legacy infrastructure.

0:0021 min

About this episode

Paul Pacifico's journey to becoming the CEO of the Music Commission of Saudi Arabia is a tale of diverse experiences shaping an ideal role. With a background that spans from banking to music, Paul's multifaceted career has perfectly positioned him for this unique challenge. He mentions, “It requires all of the expertise from everything I've ever done in my life. Whether that's from music or outside music,” highlighting the value of a varied career path in reaching such pivotal roles.

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