Insights
Every story from the Sesamers desk — funding rounds, data, interviews and opinion across European tech.
Generate Early Adopters for Your Product at Specialized B2B Events
Finding your first customers is one of the most challenging phases of building a B2B product. While digital marketing can create awareness, specialized B2B events offer direct access to early…
Boost the Credibility of Your Fundraising in the Tech Ecosystem Through B2B Events
For tech startups seeking investment, credibility is currency. Tech fundraising credibility B2B events have emerged as critical platforms where founders can demonstrate traction, build investor relationships, and establish legitimacy in…
Turn your fundraising into visibility and opportunities in the US through B2B events
Congratulations—you’ve just closed your seed or Series A round. Now comes the crucial question: how do you transform that capital injection into market momentum? Smart founders recognize that the months…
How Tech Events and Trade Shows Can Propel Your Product Launch to Media and Prospects in the US
Launching a new technology product in today’s crowded market requires more than digital campaigns. B2B tech events product launch strategies have become essential for technology companies seeking to unveil innovations…
5 brilliant startup marketing techniques from Bits and Pretzels 2025
Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen,…
From Space to Construction: Lios’ Mission to Silence Noise Pollution
Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.
Tree Composites’ Path to Cheaper Offshore Wind
Tree Composites aims to accelerate the energy transition with innovative composite joints.
How to build a startup pavilion that works: Lessons from the field
The best pavilions don’t just house startups; they create ecosystems where meaningful connections happen naturally. This isn’t just about pretty signage or strategic booth placement — it involves understanding how…
Drawing the Sword: Perseus Materials’ Manufacturing Magic
Perseus Materials has moved fast since its JEC Startup Booster win, landing its first VC round, doubling its team, and advancing critical customer negotiations—all while planning a major facility expansion.
VivaTech 2026: A decade of innovation set to culminate in a record-breaking anniversary edition
At Sesamers, we’re always looking to be the first to learn about the latest trends in the startup and tech events space. That’s why it feels like a privilege that…