Insights
Every story from the Sesamers desk — funding rounds, data, interviews and opinion across European tech.
JEC Investor Day 2026: Smart Capital to Build Tomorrow’s Materials
After a successful first edition, JEC Investor Day 2026 is now returning for its second year with expanded ambitions.
Best Startup Events for B2B SaaS Founders (Not the Obvious Ones)
TechCrunch Disrupt? Overrated. Web Summit? A $4,700 mistake I’ll never make again. I’ve burned $18K learning which startup events actually matter for B2B SaaS founders trying to close deals—not just…
Startup Event Networking: 7 Tactics That Get You Remembered
At SaaStr 2023, I had a 12-minute conversation with a VP of Partnerships at a Series C company. No pitch. No business cards. Just asked him about his biggest challenge…
How to Find Startup Events That Don’t Waste Your Time
Last year I spent 11 hours scrolling through Eventbrite, LinkedIn Events, and random newsletters trying to find startup events worth attending. Found 47 “amazing opportunities.” Went to 8. Got ROI…
Startup Event: The Founder’s No-BS Guide to Events That Actually Matter
I dropped $4,700 on my first startup event trip to London. Flight, hotel, conference pass. Know what I got? Three business cards from people who never replied to my emails…
How to sign distributors at B2B events for startups
Signing distributors and international partners through specialized B2B events is the fastest, most cost-effective path for startup founders to crack international markets without draining resources. With 81% of trade show…
B2B Events International Expansion: Accelerate Your Tech Partnerships Through Strategic Trade Shows and Conferences
B2B events international expansion represents one of the fastest and most effective pathways for tech startups and API SaaS companies to establish meaningful partnerships, validate product-market fit, and secure their…
Entering US Market Through B2B Events: Complete Strategy for Finding Strategic Partners
Entering US market through B2B events is the fastest path for international founders to build meaningful partnerships and establish market presence. With over 330 million consumers and the world’s largest…
Maximize Your Leads and Product Feedback During the Launch at Specialized B2B Events
You’ve secured booth space at a specialized B2B event for your product launch. Now what? Most founders waste this opportunity with generic tactics that generate tire-kickers instead of qualified leads.…
Leverage Your Fundraising to Attract International Distributors and Investors in the Foodtech Sector
In the competitive foodtech landscape, a successful funding round offers far more than capital—it creates momentum that can unlock international distribution partnerships and attract additional investors. Smart foodtech companies leverage…