Julija Jegorova - PR that actually works for startups
Black Unicorn PR founder Julija Jegorova on why startup PR is a long game, how to pick an agency that manages expectations, and what AI cannot replace.
About this episode
Julija’s journey into PR wasn’t intentional—she originally planned to become an investigative journalist. A chance conversation with a top journalist led her to explore public relations, a field she knew little about at the time. This unexpected pivot eventually shaped her career, proving that seizing opportunities and networking can lead to new and exciting paths.