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Sesame Summit 2027
Sesamers
Selected · Episode 94 · February 18, 2025

Julija Jegorova - PR that actually works for startups

Black Unicorn PR founder Julija Jegorova on why startup PR is a long game, how to pick an agency that manages expectations, and what AI cannot replace.

0:0023 min

About this episode

Julija’s journey into PR wasn’t intentional—she originally planned to become an investigative journalist. A chance conversation with a top journalist led her to explore public relations, a field she knew little about at the time. This unexpected pivot eventually shaped her career, proving that seizing opportunities and networking can lead to new and exciting paths.

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