Linn-Cecilie Linnemann - impact investing with intent

Linn-Cecilie emphasizes that impact investing requires intentionality and measurability. According to her, “You can do a lot of impact investments unintentionally, but if you don’t have the intentionality there, it can be hard to call it real impact.” LUMO Labs, where she currently works, uses intentionality as a core part of their investment thesis. They measure both the financial returns and impact KPIs, ensuring that each investment stays true to its impact goals over the long term.