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Selected · Episode 80 · November 25, 2024

Mario Ubiali - the neuroscience of taste at Thimus

Thimus's Mario Ubiali on measuring how the brain responds to food, why nostalgia decides product acceptance, and nudging people toward healthier eating.

Ben Costantini
CEO
0:0024 min
Apple RSS

About this episode

From understanding sensory memories to creating products that resonate with consumers’ emotions, Mario reveals how neuroscience is shaping the future of food. Here are five key insights from our conversation.

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