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Selected · Episode 88 · January 9, 2025

Mathieu de Fayet - from Pokémon GO to AI at LVMH

Mathieu de Fayet on launching Pokémon GO with a team of 35 and now applying AI across LVMH's product lifecycle, from digital twins to anti-counterfeiting.

0:0032 min

About this episode

Launching Pokémon GO was a milestone in Mathieu’s career. Despite starting with a small team of just 35 people, the game became a cultural phenomenon, achieving over a billion downloads and generating substantial revenue. Mathieu attributes this success to visionary leadership and close collaboration between engineering and business. “What makes the difference between visionaries and others,” he said, “is the ability to think big, even with a small team.”

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