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Insights

Every story from the Sesamers desk — funding rounds, data, interviews and opinion across European tech.

Events are your startup’s secret weapon
7 min

Events are your startup’s secret weapon

For startups with good strategy and timing, events can simultaneously drive outcomes across PR, sales, fundraising, partnerships, hiring and positioning.

Mauro Battellini · 23 Jun 2025
Startups innovating for safer roads: IMPACT challenge winners revealed at VivaTech 2025
4 min

Startups innovating for safer roads: IMPACT challenge winners revealed at VivaTech 2025

After receiving more than 120 applications from 42 countries, the IMPACT Start-up Challenge shortlisted some great teams, all of which got a chance to present their projects at VivaTech. But…

Anna Heim · 17 Jun 2025
These 8 startups made the 2025 French Tech Next40/120 list for their revenue and growth
3 min

These 8 startups made the 2025 French Tech Next40/120 list for their revenue and growth

Now in its sixth edition, the French Tech Next 40/120 program follows criteria that have evolved over the years to put less emphasis on paper valuations, and more on tangible…

Anna Heim · 11 Jun 2025
The 2025 French Tech Next40/120 new entrants: Startups to watch
4 min

The 2025 French Tech Next40/120 new entrants: Startups to watch

Here’s an overview of this year’s new entrants — 11 on the Next40 list, and 35 among the remaining 80.

Anna Heim · 11 Jun 2025
How PR gives VCs an edge in raising funds and winning deals
5 min

How PR gives VCs an edge in raising funds and winning deals

Branding and PR can’t replace investment performance, but what they can do is amplify your reputation as an investor.

Marie Fabiunke · 3 Jun 2025
Latvia-based PrintyMed leads Deep Tech Atelier 2025 awards as more startups score helpful wins
4 min

Latvia-based PrintyMed leads Deep Tech Atelier 2025 awards as more startups score helpful wins

Deep Tech Atelier put Latvian talent in the spotlight, and several teams won helpful prizes — sometimes more than one.

Anna Heim · 3 Jun 2025
The definitive founder’s guide to event strategy
19 min

The definitive founder’s guide to event strategy

Here’s a guide to spending the correct amount of time and money on events as a founder.

Stéphane Paillard · 19 May 2025
Where European founders struggle, Slush is listening
4 min

Where European founders struggle, Slush is listening

Concerns around revenue growth skyrocketed among European founders this year, the Slush’s annual Startup Struggle Survey found out.

Anna Heim · 7 May 2025
How to run a startup competition for maximum impact
6 min

How to run a startup competition for maximum impact

We break down why startup competitions work, what makes them effective, and how to best organize them.

Sophie Marquet · 6 May 2025
Navigating the future of events: Insights from Kai Hattendorf
3 min

Navigating the future of events: Insights from Kai Hattendorf

After a decade at the helm of UFI, the global association of the event industry, Kai Hattendorf is one of the most knowledgeable experts about exhibitions.

Ben Costantini · 30 Apr 2025
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