SaaS and B2B software leans on Italy and Germany’s two largest digital festivals (WMF, OMR) for reach, with Zukunft Personal Europe as the dedicated HR-tech specialist and DES and Building the Future for enterprise workflow and AI-copilot software specifically.
WMF – We Make Future
Italy's largest digital innovation festival, spanning AI, marketing and enterprise software.
OMR Festival
Germany's largest marketing and digital festival, with a strong martech and SaaS exhibitor base.
Zukunft Personal Europe
Europe's largest HR technology trade show, covering the full range of workforce and people-management software.
DES – Digital Enterprise Show
A digital transformation tradeshow with a large enterprise-software and workflow-automation programme.
Building the Future
A Lisbon-based summit on AI and workflow automation for the enterprise.
DIGITAL X in Cologne rounds out the Tier A list, sitting at the intersection of SaaS and connectivity. Tier B and C sourcing is under way for more specialist B2B software shows.