Torg: Food and beverage private label sourcing made simple

As inflation fuels the private label surge in Europe, retailers and wholesalers struggle to find reliable manufacturers for their store-brand products. Torg, a Berlin-based startup, solves this challenge by offering a simple and efficient private-label sourcing solution.

Bringing 20+ years of global experience in leading companies across e-commerce, food tech, and consulting, Hans Kristian Furuseth, Ben Holdham, and Rita Kerbaj founded Torg to solve the inefficiencies of the sourcing process. The company provides a one-stop marketplace connecting food and beverage buyers with over 100,000 verified suppliers across the continent.

AI-Powered Sourcing Revolution

“Scaling up sourcing would have been impossible without machine learning,” Torg’s founders recently told Tech. eu. They leverage the power of machine learning to transform vast amounts of data into Europe’s most comprehensive and high-quality database for private label sourcing. This AI-powered approach allows buyers to quickly and easily find the perfect suppliers.

Streamlined Workflow for Buyers

Unlike some competitors, Torg goes beyond basic search functionality. Taking a cue from Furuseth’s experience in e-commerce, the platform allows buyers to request introductions, compare quotes directly, and even negotiate prices with suppliers – all in one place.

Success Stories Speak Volumes

The value proposition is clear. Lanch, a German food tech startup, struggled to find suitable manufacturers through traditional methods. “With Torg, we received 15 quotes from top producers in just 2 weeks, most below the target price,” said Lanch CEO Jonas Meynert. This efficiency allowed Lanch to forgo a dedicated sourcing team.

Benefits for Suppliers Go Beyond Visibility

Torg isn’t just about buyers. Suppliers benefit from increased online presence, faster payments, improved workflow management, and access to new sales opportunities. This win-win approach fuels Torg’s growth alongside the rising demand for private labels.

Early Traction and Ambitious Goals

Founded in 2021, Torg has secured €2.7 million in seed funding and boasts a growing user base. Their current revenue model utilizes connection credits for suppliers to connect directly with buyers.

Looking ahead to 2024, the company aims to secure partnerships with major retailers and wholesalers while solidifying its revenue stream. Participation in SIAL Startup Village reflects their desire to connect with key industry players, gather valuable feedback, and refine their technology to serve the food & beverage sector better.

Showcase Your Brand at SIAL Paris 2024: Fill Out Our Exhibitor Form Today!