Latest from Ben
202 articles
The empty startup area: why tradeshows fail at startup sales
Picture this. A strategy director at a major exhibition calls with six weeks to go before the show. The brand new startup area has…
10 things founders can do during the summer event break
The event calendar goes quiet in July and August. Deadlines don’t. This article assumes you’re an early stage founder, pre-seed or seed at most,…
Why events are lying about their metrics
This week I read about a hackathon claiming 6,000 attendees over a single weekend. The venues hosting it can’t accommodate more than 1,000 people.…
Best Startup Events in the Second Half of 2026: The Complete Calendar
The second half of 2026 is packed. Between July and December, there are more than 30 confirmed events worth your time across Europe, the…
As Techarena raises €1.1M in VC funding to scale across Europe, a Q&A with CEO Omid Ekhlasi
Techarena has secured €1.1 million from Stockholm-based VC firm BackingMinds to fund its expansion overseas.
SXSW 2026: Format changes, fresh opportunities and Europe’s moment
March 12-18, 2026, SXSW will run all its programming simultaneously for the first time.
Navigating the future of events: Insights from Kai Hattendorf
After a decade at the helm of UFI, the global association of the event industry, Kai Hattendorf is one of the most knowledgeable experts…
10 solutions to bridge the gap between VCs and events
At Sesame Summit 2025, we put VC comms experts and event pros in the same room and asked: how can this relationship actually work?
Reflecting on MIDƐM+ 2024: Music, Innovation and Collaboration
Recently, our team attended MIDƐM+ 2024, a remarkable event that brought together the brightest minds in music, technology, and innovation. As partners of this…
Taking On TechBBQ 2023
We sat down with TechBBQ’s Head of PR & Communications, Keyvan Thomsen Bamdej, to get the the scoop on what they’re planning for this…