Memora raises €1.7M to bring cemetery software across Europe
Copenhagen's Memora raised DKK 13 million, led by True Collective, to take cemetery software that grew out of hands-on grave care to cemeteries across Europe.
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Founded 2022 · Copenhagen, Denmark
Memora, a Copenhagen startup that builds software for cemeteries, has raised DKK 13 million (about €1.7 million) in a round led by True Collective VC to bring its approach to cemeteries across Europe, Øresund Startup News reported on 9 Nov 2026.
DKK 13 million from True Collective and a CTO for 2027
The round surfaced on 9 Nov 2026 and was covered the same day by Øresund Startup News and TechSavvy. True Collective led it and is the only investor the coverage names. The sources do not label the round, so this piece gives it no stage.
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According to Øresund Startup News, the money goes toward bringing Memora’s approach to cemeteries across Europe. The news came with a hire. Chris Evans, currently CTO at Kahoot! and previously at Drops, joins Memora as CTO in 2027, TechSavvy and Øresund Startup News reported.
True Collective is a Danish VC fund that invests in B2B software, and its partners are former operators and founders. Its thesis on truecollective.dk reads: “We invest in revenue-critical B2B software, where the product has decision-making authority and influences the outcome.” Memora is listed in the portfolio on the same site.
A grave-care service that turned into a platform
Memora was founded in 2022 by Johan Toft-Nielsen and is based in Copenhagen, according to Øresund Startup News. Before the platform existed, the company sold grave maintenance directly to thousands of families, according to TechSavvy and Øresund Startup News. Toft-Nielsen, who is founder and CEO, did that work himself at first. “For the first six months, I was the one traveling around the country with a rake and a watering can,” he said in comments carried by TechSavvy.
The software now serves three groups. Cemetery managers get administration, task assignment and reports. Gardeners get a mobile app to document grave work with photos and report problems. Families can follow the care of a grave, message the cemetery, buy services and share memories.
AI turns the gardeners’ logged work into updates for families, and Memora also uses geodata tools, TechSavvy reported. According to memora.dk, the platform is hosted in the EU and families are invited through e-Boks, Denmark’s digital mailbox.
On reach, memora.dk says the software is used by “20+ kirkegårde”, more than 20 cemeteries. TechSavvy reported on 9 Nov 2026 that the platform manages and maintains nearly 100,000 gravesites.
Millions of manually managed graves and no market size
No reliable sizing exists for cemetery software in Europe, for either market size or growth rate, so this piece quotes no market figure.
TechSavvy gives a different kind of number. It reports that paper, spreadsheets and IT systems that do not talk to each other are still common at many European cemeteries, and that millions of gravesites are managed through manual and fragmented systems.
For ticket size, the useful reference is the Sesamers fundraising data. In the week before Memora’s round was reported, Granter raised €1.6M on 3 Nov 2026 from 3XP Global for its AI that handles grant applications, built in Portugal. Roleo raised €2.9M on 2 Nov 2026, in a round led by Practica Capital, for an AI career agent built in Estonia.
Memora’s €1.7 million sits just above Granter’s round and well below Roleo’s. Each company built software for one narrow job, and the one working in deathcare raised in the same band as the ones working on grants and careers.
What a Danish B2B fund sees in deathcare
If TechSavvy’s figures hold, much of Europe’s cemetery work is still recorded manually or in systems that do not connect.
Memora learned the work before it wrote the code, and that works in its favor. Toft-Nielsen said the fieldwork taught him how much of the work in a cemetery families never see, according to Øresund Startup News. Software built around that observation fits True Collective’s stated interest in products that “influence the outcome”.
Evans described the ambition in similar terms. “The opportunity isn’t just about replacing paper with software,” he said in comments carried by TechSavvy. Øresund Startup News quotes him describing the aim as rethinking how an entire industry operates, from the cemetery office to the people on the ground. I read his planned move from Kahoot! to a cemetery platform as the strongest signal in the announcement.
Two open questions after one Danish check
One round is one data point, and True Collective is one fund. Two things remain open. One is whether the e-Boks invitation works outside Denmark. The other is whether another Nordic fund follows True Collective into deathcare.
Europe has millions of graves still managed by hand or in fragmented systems, according to TechSavvy, and one Copenhagen company already maintaining close to 100,000 of them, according to the same report. The opportunity is clear. Watch which country’s cemeteries sign next, and build for the families who visit them.
