ISPO Brandnew 2026

Part of ISPO Munich 2026

Competition · Munich, Germany

Closed next cycle Applications for ISPO BrandNew 2026 ran from 5 June to 2 August 2026; live pitches take place on 3 November 2026 with the final pitch and winner announcement on 4 November 2026 at ISPO Munich. No call for the 2027 edition has been published.

Stand or pod at ISPO Munich 2027 Cheque

None Equity

Munich, Germany Where

The prize is a stand or pod at ISPO Munich 2027, which puts a winner in front of the retail buyers who work the show. Nothing is paid out and no shareholding is taken, so the award is worth whatever a young brand can convert from a trade-fair floor.

Entrants are young sports and outdoor brands, judged by ISPO in Munich.

Selection ends in live pitching rather than paper judging. The 2026 application window ran from 5 June to 2 August 2026; live pitches are held on 3 November 2026, with the final pitch and the winner announced on 4 November 2026 at ISPO Munich. No call has been published for 2027.

What it actually costs you

ChequeStand or pod at ISPO Munich 2027

Equity takenNone

ISPO Brandnew is an award for young sports and outdoor brands, judged in Munich by the ISPO organisation. Winners are given a stand or pod at the following ISPO Munich edition, which puts them in front of retail buyers attending the show. No cash is awarded and no equity is taken, so the value is distribution and visibility rather than capital.