THELMA protects public figures against impersonation and misuse of their identity online. It detects unauthorized use of a person’s image, voice and likeness, including AI-generated copies, and speeds up the response. Pricing starts at about €350 a month for individuals and €499 a month for agencies. The festival lists a functional prototype validated in a relevant environment.
THELMA is a Finnish project led by Aleksi Hyvärinen. No outside funding has been disclosed.
THELMA was one of five European finalists at the Zinemaldia Startup Challenge 2026.
Source: Festival de San Sebastián.