Into Reality builds intoreality.tv, an interactive and immersive web player. It lets traditional 2D signals sit alongside VR360 and VR180 immersive feeds, across phones, tablets and headsets, and lets each viewer choose their own shots. The festival lists the product as mature and selling to its main market, with 14 clients as of February 2026 according to ViaEmpresa.
INTO REALITY SL is based in the Barcelona area and was founded in late 2021. Sergi Galbany is CEO and co-founder, with co-founders Àlex Parraga, Jordi Plà and Dani Alibes. The company has been self-financed. It won Telefónica’s Wayra acceleration program in 2025, has support from Barcelona Activa and a Kit Digital grant, and was raising a €500,000 round in February 2026. Partners and clients include i2CAT, 3Cat and the Mobile World Capital Foundation.
Into Reality was one of five Spanish finalists at the Zinemaldia Startup Challenge 2026.
Sources: ViaEmpresa, Into Reality.